Why Branded Labels?
Been hitting out the fashion market for sometime. Have you ever came across these terms… “Inspired” “Copy” “Non-Authentic” Somehow the dark side of me will say “Go get it no one will know!” But why? Isn’t the items that you are carrying or even wearing should be of the best… “You deserve the best!”
Clothes from retailers like F21, Cotton On and New Look are so cheap that there is no incentive to repair them, or even to hand them down or recycle them.
Clothing companies keep costs down is to use cheap fabrics, typically energy-wasteful cotton or non-biodegradable synthetics. Producing these fabrics can create massive amounts of pollution. Admittedly, it can be easy to forget about conditions half a world away (China, India, Vietnam and Indonesia) when you’re looking at an adorable blouse that costs little more than your morning latte. To bring the harsh reality home, consider this: A closet crammed with cheap, disposable clothes is more expensive than a wardrobe of well-made, longwearing classics.
It comes down to the cost-per-wear formula. Take the cost of your garment, divide it by the number of times you wear it and that’s what its actual value is. For instance, a $20 top you wear once has a $20 cost per wear. A $500 jacket you wear every week for a year has a $10 cost per wear. The better value? The $500 jacket. Beside those inexpensive garments just don’t last – which is why, back in the day, fashion guidebooks always used to say that women on a budget can’t afford to buy cheap clothes.
French and Italian women don’t buy a lot of fast fashion; instead, they are famous for having a few well-made basics that they update with well-chosen accessories. They look inside Asian women’s closets and wonder how on earth they manage to dress themselves with so much junk.
Men don’t typically buy a lot of fast fashion either. Instead, they often expect to get a decade’s wear out of a coat or suit, so it has to be top quality – and that’s why menswear stores offer expensive, beautifully made clothes and complimentary tailoring. And yes, it can be expensive, but maybe it’s time to bring back another outmoded concept: the idea of actually saving up to buy something special instead of racking up more debt on a whim.
Branded items might be expensive in some reasons, but the quality is equal to their price. In short… do the right investment in yourself.
You deserve the best not others!